how can Podcasts be used commercially

Podcasts could be used as short advertisements or instructions for customers e.g. how to distinguish between a letter, large letter & packet. What the related costs are. Internally, podcasts could be used for health and saftey videos or training videos for Counter staff. They could also be used as a "broadcast to the nation" for specific departments instead of individuals travelling to a central location.

How can Mashups provide commercial value

Mashups provide value by linking together or overlaying pieces of information. Using Google maps potentially customers could identify where there nearest post office is. Interactively, customers could use the environment to inform the delivery staff where they would like their packet to be delivered - home, office, delivery office. Based upon the convenience to the customer and the inconvience to the delivery person there could be additional charges incurred based upon the location selected.

How can Facebook social networks offer commercial value

Social networks such as facebook offer the opportunity to develop social groups. Some companies e.g. Apple are already tapping into these groups as prime evaluators of potential new products. Participation within this market research is ususally rewarded with entry into a monthly lottery for gifts.

How can Blogs provide commercial value

Blog are already being exploited by some companies to capture customer complaints and work with them in developing new products that match customer demands.

How can Wikis be used commercially

Wikis can be used internally to develop a corporate knowledge base that all individuals can easily edit and update. With motivated employees and a concerted effort within a few weeks the corporate knowledge can easily be shared. Individuals will have a perfect platform to share there best practices. By developing user profile pages and linking them to your content pages an internal social network can quickly build up allowing individuals to make contact where they currently have not done so.

How can RSS feeds be exploited commercially

In concert with a wiki or a web page customers can keep up to date with latest prices, product offering etc.